Yvonne Chen

Yvonne Chen is an accomplished marketing professional with extensive experience in digital strategy and client relationship management across prominent financial institutions. Currently serving as the Head of Value Proposition at BNP Paribas Cardif since June 2021, Yvonne has directed efforts towards partner relationship management and innovation initiatives. Previous roles include Head of Client Marketing at HSBC China and senior positions at major organizations such as Standard Chartered Bank and Fidelity International, where Yvonne focused on digital banking strategy, marketing execution, and customer acquisition. Yvonne holds an MBA in Global Entrepreneurship from National Chengchi University and a Bachelor's degree in Mass Communications from Fu Jen Catholic University.