Kassy Edwards

Kassy Edwards is an accomplished professional in digital marketing and e-commerce, currently serving as the Director of E-commerce and Retention at Boarderie since June 2024. Previously, Kassy held roles as Head of CRM & Retention at Ana Luisa and Senior CRM Manager at Sweaty Betty. Kassy's expertise spans various positions, including Marketing Strategist at Alchemy Worx and Ecommerce Marketing Associate at Elements Brands, where responsibilities included creating digital marketing campaigns, performing SEO strategies, and optimizing user experiences. Additionally, Kassy served as a Senior Digital Marketing Specialist and Digital Marketing Specialist at Logical Position, focusing on online strategy and performance analysis. Kassy began the professional journey as a Research Assistant at Queens University of Charlotte. Kassy holds a Bachelor of Arts in Music Performance from the University of North Carolina at Chapel Hill and completed a Data Analytics Bootcamp at Trilogy School in 2019.