Engineering and Technology Team

The Engineering and Technology Team at Boostiny is responsible for developing and maintaining the company’s advanced marketing platform. They focus on integrating AI-led coupon attribution technology, ensuring 100% deterministic attribution for campaign tracking, and leveraging ArabyAd’s DMP Personas for precise audience targeting. The team also works on enhancing platform functionality to support the flexible self-serve and managed services modules, thereby enabling marketers to scale online transactions efficiently.