Marketing and Brand Management

The Marketing and Brand Management team at Boston Proper is responsible for developing and executing strategic marketing initiatives that elevate the brand's visibility and align with its sophisticated, feminine aesthetic. This team focuses on merchandise planning, brand positioning, and customer engagement, utilizing analytics to refine marketing campaigns and drive sales. By curating compelling content and optimizing customer experiences, they aim to inspire confidence and individuality in women, ensuring Boston Proper remains a leader in high-end fashion retail.