Kevin Liu is a seasoned marketing professional with extensive experience in content marketing, digital demand generation, and integrated marketing communications. Currently serving as the Global Director of Marketing and Content & Nurture Lead Manager at SAP since May 2017, Kevin has a proven track record of leading high-impact marketing teams and strategies, particularly in cloud ERP solutions. In addition to this role, Kevin teaches digital marketing as a Lead Instructor at BrainStation. Previous positions include critical marketing roles at Microsoft, where Kevin co-led major integrated marketing campaigns, and early career roles where foundational skills in SEO, digital marketing, and team management were developed. Kevin's educational background includes degrees in Speech Communication & Marketing from the University of Waterloo and St. Jerome's University and a Certificate in Data Analytics from BrainStation.