Shumel Lais

Shumel Lais is an experienced professional in the fields of product management and growth consulting, currently serving as an Advisor for Product at Branch since January 2024 and a Growth Consultant at Project ROAS since November 2023. Previously, Shumel held the position of Product GM at InMobi from November 2021 to October 2023, following the acquisition of Appsumer, a SaaS platform founded and led by Shumel as CEO from May 2015 to October 2021, which specialized in performance marketing analytics. Earlier career roles include Account Director at M&C Saatchi Performance and Senior Account Manager & Paid Social Lead at Fetch. Shumel's freelance experience in Web UI/UX Design and Paid Search dates back to 2005. Educational background includes a BA in Marketing from Bournemouth University.