Our mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Established by the Travel Promotion Act of 2009, we are the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. For industry or partner information, visit TheBrandUSA.com.

Government

Travel & Leisure

Brand USA

Christopher L. Thompson

Catherina Reith

Maria Andrea Santos

Susan Zachar

Angela R.

Jessie Newcomb

Jackie Ennis

Aaron Wodin-Schwartz

Rosina Barbastefano

Luke Hennig

Alexis Adelson

Cassady Bailey

Donald Richardson

Peter Dodge

Amy Aaronson Levine

The Leadership Team at Brand USA is responsible for strategic decision-making, organizational management, and overall direction to achieve the company's mission of increasing international visitation to the USA. This team oversees various divisions including content, marketing, global markets, finance, technology, and corporate affairs, ensuring cohesive efforts to promote the United States as a premier travel destination and align with U.S. travel policies.

Leadership Team

Marketing

Communications and Public Affairs Team

Leadership Team

About

Team members

Other teams at Brand USA

Marketing

Communications and Public Affairs Team