Alicja Mękarska is a Partner Marketing Manager at Brand24 since September 2021, where responsibilities include researching and negotiating new partnerships, optimizing affiliate performance, monitoring program metrics, and collaborating with creative teams for influencer campaigns. Prior to this role, Alicja worked as a Junior Content Partnerships Manager at Brand24, focusing on social media content preparation and communication strategy development. Experience also includes positions as an Internet Marketing & SEO Specialist at RED Software House, a Customer Success Specialist at Surfer, and a Marketing Intern at NEON SHAKE Advertising. Alicja began a career in content writing at Fu-Ku - The Slow Fashion Concept. Educational qualifications include a Master’s and Bachelor’s degrees in Branding from the University of Wroclaw, along with a Bachelor’s degree from Østfold University College in Business, Languages, and Social Sciences.