Effie Kerasidou

Effie Kerasidou is an experienced professional in digital and IT leadership with a strong background in pharmaceutical marketing. Currently serving as Director of Digital/IT at Bristol Myers Squibb since February 2017, Effie oversees the Digital/IT Business Partnering team and collaborates with C-level executives to enhance the organization's technology advisory and business partnering capabilities. Prior roles include Associate Director of IT Commercialization for Switzerland/Austria, where Effie led innovation management and strategic IT initiatives for CAR-T technology adoption. Earlier experience includes positions as Multichannel Marketing Manager for BeNeLux and Nordics, and Regional Digital Marketing Specialist at Sanofi Pasteur, focusing on digital marketing strategies across broad regions. Effie began a career as a Digital Marketing Trainee at Roche, contributing to successful marketing strategies for the Oncology Business Unit. Effie holds a Master of Science in Pharmaceutical Marketing from the University of Patras and a Bachelor of Science in Economics from the University of Macedonia.