Asma Bibi

Asma Bibi currently serves as a Territory Manager at BAT since November 2024. Prior to this role, Asma held various positions including Relationship Development Manager and National Personal Advisor at Babington from March 2018 to October 2024, and worked as a Recruitment Consultant at TXM Recruit for a brief period in late 2017. Asma’s recruitment career began at AIM Recruitment, which specialized in interim and high-level permanent recruitment in the Food & FMCG sectors. Earlier experience includes the role of Logistics Recruitment Consultant at Michael Page, where Asma managed interim logistics for multiple regions. Asma began a professional journey in the automotive sector as a Graduate Management Trainee at Enterprise Rent-A-Car, cultivating leadership and mentoring skills. Career initiation occurred at McDonald's, where Asma worked as a Crew Trainer from 2009 to 2014, focusing on operational excellence and training new staff. Asma holds a Bachelor of Applied Science in Applied Criminology from the University of Derby, obtained in 2014.