Edward Mirana

Edward Mirana is an accomplished professional in trade marketing and distribution with extensive experience across multiple high-profile companies. Currently serving as Group Head of Trade Marketing & Distribution at BAT since June 2024, Edward previously held the position of SVP Trade Marketing at Reynolds American Inc. from April 2021 to May 2024. Edward's career at BAT began in 2001, comprising various roles, including Acting Area Director for the Asia Pacific Area & GTR and Head of Marketing in the region. Prior roles also include positions at Diageo and Marcus Evans, as well as various roles at Woolworths Limited. Edward holds degrees in Business, Management, and Marketing from the University of Technology Sydney and Mt Eliza Business School, along with a Diploma in Market Research from the Market Research Society of Australia.