Winnie Awa

Winnie Awa is a highly accomplished entrepreneur and leader with extensive experience in the beauty and technology sectors. As the Founder and CEO of Carra, Winnie has developed a hyper-personalisation platform that utilizes a proprietary Textured Haircare Engine™ to provide tailored hair care solutions. In addition, Winnie co-chairs the Diversity, Equity & Inclusion initiative at the British Beauty Council and serves as a mentor with Innovate UK KTN. Through Antidote Street, another venture founded by Winnie, a global beauty marketplace is created specifically for multi-cultural women. Winnie's career includes notable roles, such as Partner at andVerv and various positions at LVMH, ASOS.com, NET-A-PORTER, Ernst & Young, and IBM Business Consulting Services. Winnie holds a BSc Hons (1st) in Management and Information Technology from The University of Manchester and completed an executive program at Stanford University Graduate School of Business.