Alan Fawbert

Alan Fawbert is an experienced digital commerce leader currently serving as Head of Digital Commerce at BRITVIC PLC since January 2020. Prior roles include Head of Online Grocery at PepsiCo, where responsibilities included collaborating with key UK Online Grocery customers to enhance brand visibility and sales, and Senior eCommerce Account Manager, managing a diverse product portfolio across eCommerce platforms for renowned brands such as Walkers and Tropicana. At Tesco PLC, Alan held various positions including Head of Online Trade Planning for Grocery Home Shopping in the UK and ROI, overseeing significant sales and strategy development for multiple eCommerce channels, and Senior Marketing Manager for Events, leading a team for major seasonal promotions. Academic qualifications include a Bachelor of Science in Business Studies from Lancaster University and earlier education at King George V College.