Carly Sims is an experienced marketing professional, currently serving as the Socialising Brand Director at BRITVIC PLC since February 2011, where the focus is on enhancing the appeal of soft drinks for various social occasions and driving business growth. Previous roles at BRITVIC include global brand development lead for Mathieu Teisseire, Global Marketing Controller for Flavour Concentrates, and marketing management positions for Robinsons and J2O brands. Prior to BRITVIC, Carly served as Planning Director at MediaCom from September 2008 to December 2010, and held brand management roles at Cereal Partners UK from September 2002 to September 2008.