Samantha Barton

Samantha Barton is an accomplished marketing professional with extensive experience in event management and engagement strategy. Currently serving as Head of Engagement at Bupa since January 2020, Samantha has successfully defined and delivered the B2B event strategy, creating memorable experiences. Previous roles include Senior Events and Sponsorship Marketing Manager and Events Marketing Manager at Aldermore Bank PLC, as well as Marketing Manager for Experiential & Retail at Hive, where innovative consumer engagements were a focus. Earlier positions in British Gas included roles in direct response marketing and competitor insights analysis. Samantha holds a Mini MBA in Brand Management from Marketing Week and multiple qualifications from CIM, showcasing a strong commitment to professional development alongside a Bachelor's degree in Geography from the University of Leeds.