Laurent Montmasson

Laurent MONTMASSON is an experienced professional in franchise development and retail management. Currently serving as Développeur Franchise at Bureau Vallée since November 2018, Laurent MONTMASSON focuses on locating commercial spaces, negotiating leases, selecting sites, and creating business plans, while also participating in trade shows and managing funding requests. Previously, as Développeur réseau franchisé at Ludendo from May 2008 to August 2018, Laurent MONTMASSON developed franchise networks for La Grande Récré and Starjouet, overseeing the establishment and management of various retail locations across eastern France. Laurent MONTMASSON also held leadership positions such as Directeur des Ventes for La Grande Récré, where responsibilities included managing up to 80 stores across multiple regions. Prior experience includes operational management roles at Auchan from October 1995 to April 2008, focusing on non-food retail in textiles and jewelry. Educational qualifications include a Master’s degree in Marketing and Business Management from Hogeschool Vlissingen business school and various credentials in marketing and management from IDRAC and IPAC.