Bing Lobarbio

Bing Lobarbio is a seasoned professional with extensive experience in marketing and brand solutions. Currently serving in the Campaigns and Community team at ByteDance since June 2024, Bing has previously held significant roles such as Associate Director of Brand Solutions at ShopBack and Commercial Project Lead in the RISE Managerial Program at Philip Morris International. Additional experience includes key account management at Lazada, consultancy at Acumen Strategy Consultants, marketing associate roles at Shopee, merchandising planning at Unilever, and connections planning at MediaCom. Bing holds a Bachelor of Arts in Broadcast Communication from the University of the Philippines Diliman, obtained between 2010 and 2014.