Matt Truman

Matt is CEO and co-founder of True, a consumer investment firm that includes its own proprietary innovation hub, itself boasting strategic partnerships with some of the world’s leading retail and consumer companies. Matt has been involved in the retail and consumer sector for 16 years. He began his career at Deloitte and afterwards joined Lehman Brothers, where he became Head of Retail. He subsequently joined JP Morgan where he led the European retail franchise. Over his 13 year career in London, Matt advised a collection of the largest and most disruptive retailers in the world. He co-founded True in 2008, initially as a private investment vehicle to build and ultimately realise his own e-commerce business in his spare time which sold product to more than 70 countries at exit, before launching the business full time in 2013. True is currently investing from its second institutional fund and joins C2FO as an advisor to help accelerate C2FO’s path into the boardrooms of the world’s leading retail and consumer companies as well as provide strategic advice to the operating board. Matt graduated from the University of London with a 1st class degree in business and economics.