Vanesa Pérez Orengo

Vanesa Pérez Orengo is an accomplished academic and entrepreneur with extensive experience in marketing and education. As an Associate Professor and Entrepreneurship Tutor at Universidad CEU Cardenal Herrera since January 2019, Vanesa also teaches Shopper Marketing and Retail at Escuela de Negocios Lluís Vives, actively participating in various training programs in the field. With a role as a Marketing Mentor at IDEAS UPV, Vanesa supports entrepreneurs in transforming their business ideas into reality. As the Founder and Manager of FIDECU Estudios de Mercado, Vanesa balances teaching, consulting, and research, specializing in user experience, usability, and shopper marketing. Additionally, expertise in marketing and entrepreneurship is applied at the Cámara de Comercio de Valencia, contributing to training programs and recognizing professional competencies. Vanesa's educational background includes multiple degrees from the University of Valencia, emphasizing market research, marketing, and teaching.