Tarek Abuid Majdalani

Tarek Abuid Majdalani is an experienced professional in category management and marketing, currently serving as the Category Manager for Alcoholic Beverages, NABs, and Tobacco at JOKR since January 2022, overseeing approximately 350 SKUs and collaborating with about 30 suppliers. Previously, Tarek held the role of Category Manager for Non-Food at JOKR, managing a portfolio of 570 active SKUs and achieving an 18% increase in category share, and worked as an OnSite Specialist focusing on UX and campaign execution. Prior positions include Brand Development Representative at Anheuser-Busch InBev, where Tarek was involved in sales and brand development for premium brands, and Petlover Brand Manager at Grupo Grameco, leading a successful brand relaunch. Tarek’s educational background includes a Bachelor's degree in Business Administration from Universidad de Lima and an exchange program at Universidad CEU San Pablo in Spain.