Xanna Tracy

Xanna Tracy is an accomplished Senior Brand Manager with extensive experience in brand management and strategic marketing. Currently at Campbell's since December 2023, Xanna previously held a similar role at Vita Coco, where a three-year business plan and portfolio roadmap were developed, leading to significant growth. Prior to that, Xanna served as a Senior Brand Manager and Associate Brand Manager at Procter & Gamble, focusing on innovation, new product development, and marketing strategies. Xanna's career began as an Operations Manager, overseeing supply chain efforts for a major manufacturing startup. Educational credentials include a Bachelor of Science degree from the Georgia Institute of Technology.