Canadian Broadcast Sales (CBS) is Canada's leading Audio Sales and Marketing organization. Its collective market presence reaches 80% of Canada's total population across 43 broadcasters and more than 400 radio stations in 223 Canadian markets.

CBS streamlines the radio buying process by offering advertisers a simple and efficient method of executing campaigns on radio stations across the country.

CBS is committed to curating both proprietary as well as third party attribution data to better illustrate audio's unique role in the larger advertising ecosystem.

We offer a range of integrated business solutions that leverage the power of on-air influencers, social networks, custom content, and beyond.

CBS is owned by Corus Entertainment Inc. and Rogers Communications Inc. — two of Canada’s leading radio station operators. In addition our company represents some of the largest independent broadcasters in Canada including Golden West Broadcasting,  Vista Radio,  Rawlco Radio,  RNC Media, Cogeco Media, Stirling Communications, Blackburn Radio Inc., Jim Pattison Broadcast Group and Maritime Broadcasting.

Radio

Canadian Broadcast Sales

Gerry MacKrell

Jad A.

Jamie Barnes

The Sales Team at Canadian Broadcast Sales (CBS) is responsible for driving revenue by developing and managing advertising campaigns across a vast network of radio stations. This team collaborates with clients to provide integrated business solutions including leveraging on-air influencers, social networks, and custom content to effectively reach target audiences. They streamline the radio buying process and utilize proprietary and third-party attribution data to demonstrate the unique impact of audio in the advertising ecosystem.

Sales Team

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Team members