AL

Alexander Wirch Lucero

CMA NXT Ambassador at Canadian Marketing Association

Alexander Wirch Lucero is an emerging professional with a robust background in business management and consulting. Experience includes serving as a Merchants and Acquiring Intern at Visa, where project management of Visa Canada's SMB & B2B Acceptance strategy was key. Previously, at York University, Alexander worked as a Residence Assistant and competed internationally as part of the Schulich School of Business team. In a project management role at Venture for Canada, leadership included guiding a team in website rebranding for a nonprofit organization. As Director of Corporate Relations for the Undergraduate Business Society, development of corporate partnerships was a focus. Educational attainment includes an International Bachelor of Business Administration from Schulich School of Business and a Bachelor of Arts in Business Management from Guanghua School of Management, along with advanced language proficiency in Mandarin Chinese and a high school diploma from British Columbia.

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