Katherine Lake

Katherine Lake is an accomplished marketing professional with extensive experience in digital marketing and social media strategy. Currently serving as Associate Marketing Manager at Canadian Tire Corporation since September 2017, Katherine has successfully contributed to the execution of 360-degree campaign strategies for a range of owned brands, including Canadian Tire's award-winning Vermont Castings rebranding initiative in 2019. Previous roles encompass Marketing Specialist, Social Media Coordinator, and Digital Intern, showcasing a robust skill set in content creation, influencer outreach, and campaign analytics. Katherine holds a postgraduate degree in public relations and corporate communications from Centennial College and a BA with honors from the University of Toronto, emphasizing criminology and environmental studies.