Natasha Gaidabrus possesses extensive expertise in customer experience and design, currently serving as Pharma Customer Experience Lead for Capptoo AG, where leadership in HCP and consumer CX measurement projects spans 35 markets across the EU and EMEA regions. Natasha's background includes significant roles such as Head of Research & Growth and Product Owner at Screver AG, and UX and Project Lead at Capptoo AG, contributing to the optimization of digital processes and customer experiences. Previous academic involvement as Assistant Professor at Sumy State University included developing and teaching marketing courses, while earlier positions as User Experience Lead at Revacom and Marketing and Design Specialist at Gnrgy established a strong foundation in UX design and branding. Natasha holds a PhD in Economy and Enterprise Management, complementing a Master's in Marketing from Sumy State University.