Ben Eyles

Ben Eyles is an accomplished marketing professional with extensive experience in the beverage industry, currently serving as Head of Beer at Carlton & United Breweries since January 2020. Eyles has a proven track record of successfully managing and leading iconic beer brands, achieving significant market share and growth through innovative strategy and effective marketing campaigns. Notable achievements include driving Great Northern to a record 19% share position and enhancing Carlton Dry's positioning among Gen Z. Prior to CUB, Eyles held leadership roles at Anheuser-Busch InBev, focusing on global brand strategies and expansion, particularly for Michelob Ultra. Eyles possesses dual degrees in Law and Communication from the University of Canberra and has furthered education through international exchanges in law.