Georgia Pound Biggs

Georgia Pound Biggs is an experienced marketing professional currently serving as Senior Trade Marketing Manager for On Premise at Carlton & United Breweries since August 2018. In this role, Georgia leads a team in developing and executing strategic Go To Market plans for the On Premise Channel. Previous positions at Carlton & United Breweries included National Account Manager and Activation Manager, where Georgia focused on below-the-line brand activations and driving commercial results. Prior experience includes significant roles at Holden, including Area Sales Manager, overseeing the performance of multiple dealerships, and various positions in social media strategy and customer care. Georgia is pursuing an MBA from Melbourne Business School and holds a Bachelor of Business in Marketing from RMIT University, complemented by training in mental health first aid.