Christina Riverin is a seasoned executive with extensive experience in branding, marketing, and communications across various industries. Currently serving as Vice President of Brand and Transformation at Casacom since November 2024, Christina also holds the position of Independent Administrator on the Board of FENIE BROSSETTE, a key player in Morocco's construction sector. Christina has been mentoring young entrepreneurs at HEC Montréal since March 2022 and was the Founder, President, and CEO of NEXTMOOV from its inception in 2003 until November 2024. Christina's prior roles include Co-Founder and VP of Brand Strategy at TANK Worldwide, Director of Marketing & Communications at Nurun, and various marketing leadership positions at Globalis International, CEDROM-SNi, and CGI. Christina earned a Bachelor of Business Administration in International Management from HEC Montréal and a Master’s in International Business from EUROMED, Marseille.
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