Bryce Pedersen

Bryce Pedersen is a seasoned marketing professional with extensive experience in global marketing strategy and management. Currently serving as Vice President of Marketing at castLabs since January 2014, Bryce oversees international marketing activities and previously established foundational marketing efforts for the company. Prior freelance work as a website designer and developer involved comprehensive tasks including coding and SEO. As Digital Marketing Manager at Instructus, responsibilities included digital strategy and multichannel marketing across various organizations. Earlier in the career, Bryce contributed as a research intern at The Brand Union and managed marketing initiatives at Motion Specialties BC Inc, where a new website was created on a limited budget resulting in increased traffic and sales leads. Academic qualifications include an MSc in Marketing from UCD Michael Smurfit Graduate Business School and a Bachelor of Commerce in Marketing Management from the University of Guelph.