Lisa Larkin

Lisa Larkin is a highly experienced professional in commercial strategy and category management, currently serving as the Director of Commercial Strategy at Catalina Crunch since May 2024. Prior positions include Senior Manager of Category Management and Customer Marketing at Yasso, Inc., and Category Manager at Sovos Brands. Lisa's career began at General Mills, where roles included Business Category Lead, Business Category Associate, Business Planning Associate, Field Customer Specialist, and Business Management Associate. Lisa holds a degree in Marketing with a Sales Communication Specialization from Michigan State University, earned between 2008 and 2012. Notable accomplishments include developing category management strategies across various channels, establishing partnerships with national accounts, and leading educational initiatives for internal and external teams.