Kristin Johnson

Kristin Johnson is a Marketing Technology & Data Consultant at Caterpillar Inc., with an extensive background in digital analytics and marketing. Formerly a Digital Analytics Engineer at TBC Corporation, Kristin specialized in tools such as Google Tag Manager and Google Analytics. Experience includes supporting Cat Digital as a Google Analytics Analyst at TEKsystems, overseeing analytics implementation for over 500 enterprise-managed sites. Past roles include Marketing Coordinator at Mcomm Group, responsible for channel marketing project management, and Marketing Manager at RJ Distributing Company, managing a diverse portfolio in beverages. Kristin began career as a Communications Representative at Caterpillar, focusing on content management and communications strategy. Kristin holds a BA in Communications with additional studies in Public Relations, Marketing, and Political Science from Bradley University.