Joanna Michalska

Joanna Michalska is an experienced marketing professional with a strong background in brand management and shopper marketing. Currently serving as a Senior Brand Manager at CEDC International since February 2020, Joanna previously held significant roles at Coca-Cola Hellenic Bottling Company, Grupa Żywiec S.A., Unilever, and Coty Inc., where responsibilities included managing teams, developing brand visibility strategies, executing product launches, and improving in-store activation. Joanna possesses expertise in defining KPIs, creating promotional tools, and implementing innovative marketing solutions to enhance business growth and competitiveness. Joanna holds a Bachelor's degree in International Trade from Uczelnia Łazarskiego w Warszawie.