Ayelet Rotem is an experienced project manager and GIS data director currently working at Cellcom since November 2022 and at Netivei Israel since March 2021, respectively. Prior experience includes roles as GIS/SAP Implementation and UX Specialist at the Israel Land Authority, GIS Specialist at the Ministry of Interior, and Senior UX Designer at Palram Applications. Ayelet also operated as a Graphic & UX Designer at Ayelet Rotem from 2005 to 2013 and worked as a Graphic Designer at ynet from 2000 to 2005. Ayelet holds an M.A. in Geoinformatics from Tel Aviv University and a B.Des. in Graphic Design from the Holon Institute of Technology.