Hal Kravitz

Over the course of his career, Hal Kravitz has been recognized as a transformative business leader in the beverage and CPG industries. Having spent 30 years in the Coca-Cola System including roles in general and revenue management, strategy, operations marketing, and sales, Hal brings a breadth of business and industry knowledge. Leveraging his BBA in accounting from the University of Georgia, Hal began his career with Coca-Cola in 1983. In 2001, Hal was named Vice President and General Manager of Coca-Cola Enterprises operations. After seven successful years at CCE, Hal came back to the Coca-Cola Company to become President of Coca-Cola North America’s acquired Glaceau division where he led its operations including oversight of Vitaminwater, Smartwater, Powerade, and Fuze. After stepping down in 2013, Hal became a founding member of Intercontinental Beverage Capital, a merchant bank. Hal has spent the last six years of his career helping emerging beverage brands drive growth and profitability. Hal recently served as CEO and Board member of AQUAhydrate, a premium bottled water company. Hal currently serves as Chairman, Board of Directors and President of Certified Management Group and as Chairman of the Board, Hoist, Inc.