Melissa Wingfield

Melissa Wingfield is an accomplished marketing and operations professional with extensive experience in the retail and loyalty sectors across the MENA and SEA regions. Currently serving as the Head of Marketing and Operations for MUSE at Chalhoub Group, Melissa leads initiatives that curate luxury products and experiences. Previous roles include Head of Marketing at Blue Rewards, where the focus was on enhancing customer experiences through a lifestyle super app, and Regional Partnerships, Sponsorships, and New Revenue Manager at Al-Futtaim, which involved strategies to boost customer engagement and revenue. With a background that includes senior marketing positions at Emaar, Westfield, and Schneider Electric, and a Bachelor's degree in Commerce with a focus on Marketing and Human Resource Management from Griffith University, Melissa has a proven track record in strategic marketing, brand management, and revenue generation.