Gregory Baratte Waidlich

Gregory Baratte Waidlich serves as the Global Head of Open Innovation at CHANEL since November 2011, focused on building startups and investing in disruptive technologies for the beauty and luxury industry, including AI, AR/VR, blockchain, and the Metaverse. Waidlich was integral in establishing the first integrated global digital platform team for CHANEL, successfully leading a comprehensive redesign of chanel.com, and implementing agile development methodologies. Prior to their tenure at CHANEL, Waidlich co-founded Mousquetaires, LLC, and held senior roles at Louis Vuitton, where initiatives included launching the e-boutique and developing an omni-channel customer database. Waidlich holds an Advanced Management Program degree from Harvard Business School and a Master of Science in Management and Marketing from EDHEC Business School.