Rob Lay

Rob Lay is a seasoned professional in data analysis, project management, and consulting with extensive experience across various industries. Currently serving as Principal at Charles River Associates since December 2018, Rob previously held roles at Carter + Lay as Partner and Torrent Consulting as Consulting Lead, where leadership in Salesforce implementation projects was a key focus. Rob's background includes a significant tenure at Navigant as Managing Consultant and Senior Consultant in the Technology Solutions group, developing innovative solutions for complex data challenges. Earlier professional experience includes a consulting role at FTI Consulting, where Rob contributed to unraveling a multi-billion dollar Ponzi scheme, and a business analyst internship at CIGNA. Rob earned a BBA in Finance and Business Information Technology from the University of Michigan, where participation in Alpha Kappa Psi enriched professional development.