Alexandra Currie

Alexandra Currie is an accomplished professional serving as the Lifestyle Director at Chelsea Football Club since October 2024. Prior to this role, Alexandra held multiple leadership positions at FARFETCH from August 2016 to October 2024, including Senior Director of Strategy, Project Management and Delivery for FARFETCH Platform Solutions, where Alexandra managed a high-performing global team and launched innovative digital solutions for luxury brands. Alexandra's experience also includes an MBA from London Business School, internships at Selfridges and PepsiCo, and a background in corporate strategy at Loblaw Companies Limited. Alexandra earned a Bachelor of Commerce from Queen's University and participated in an international exchange at The University of Western Australia.