Marketing and Brand Management

The Marketing and Brand Management team at Chivas Brothers focuses on strategizing and executing global marketing initiatives to enhance brand awareness and drive sales for Chivas Regal and its portfolio of premium spirits. This team is responsible for developing brand positioning, overseeing creative content, managing communications and public relations, conducting consumer insights analysis, and fostering innovation in the Scotch whisky market. Their efforts aim to ensure a cohesive brand narrative that resonates with consumers worldwide while adapting to market trends and consumer preferences.