Finch is a tool that decodes products' environmental and social impacts to incentivize consumers and brands to make better decisions. It operates a browser extension software to offer insights on a multitude of consumer products. Its software assesses what products are made of, how they are created, and how long they last, besides pinningexpert scores on products' environmental and social impacts with functional reviews from real people. Using machine learning capabilities, it scores products based on a series of attributes and equips consumers with the right information at the point of purchase.

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