George Schmidt

George Schmidt is a seasoned executive with extensive experience in multi-channel retail and ecommerce. As CEO and Founder of Schmidt Direct Mktg & Ecommerce Solutions since January 2019, George has implemented strategies that significantly improved inventory management for clients. Previously, George served as President at Privé Revaux, focusing on ecommerce growth within the Safilo brand portfolio, and General Manager at Cheryl's Cookies, where oversight of P&L drove marketing and operational success. George's earlier roles include Senior Vice President at FRONTGATE, where strategic planning and digital marketing were key responsibilities, and Vice President positions at Orvis, overseeing multi-channel marketing and merchandise operations. George's career began at L.L.Bean, contributing to substantial revenue increases and the successful launch of new business segments. George holds a Bachelor of Arts in Economics from Bates College and an MBA from the University of Southern Maine.