Siyang Zhou is a Senior Consultant in Digital Analytics and Decision Science at CIBC, with experience in data science and analytics across various sectors. Prior roles include Manager of Data Science and Pricing Analytics and Manager of Customer Intelligence at Tangerine, and CRM Analyst at Hudson's Bay Company. Siyang has demonstrated expertise in analyzing large volumes of customer and transaction data, implementing multichannel marketing campaigns, and developing automated reporting and dashboard solutions. Previous positions as a Senior Business Analyst at EXL involved evaluating consumer behavior and financial risks, creating insightful reports, and enhancing campaign performance. Siyang holds a Master's degree in Management Analytics and Artificial Intelligence from Smith School of Business at Queen's University, a Master's degree in Engineering/Industrial Management from Duke University, and a Bachelor's degree in Construction Management from Tianjin University.
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