Atif Haariz

Atif Haariz has extensive experience in revenue management and strategic development within the hospitality sector, currently serving as Vice President of Revenue Management and Distribution at Cinnamon Hotels & Resorts since October 2022. Previously, Atif held pivotal roles in revenue management across various properties, including Director positions for both Maldives Resorts and Colombo Hotels. As a Co-Founder and Director of Doner & Durum since September 2018, Atif successfully introduced the Doner Kebab concept to Sri Lanka and developed a well-known gourmet fast food brand in Colombo. Atif's career also includes significant contributions to John Keells Holdings PLC, where responsibilities involved setting up revenue management functions, negotiating vendor agreements, and implementing strategic forecasting. Academic qualifications include a certificate in Hotel Revenue Management from Cornell University and a Bachelor's Degree in Accounting, Banking, and Finance from Monash University.