Katja Schmietendorf

Katja Schmietendorf is an experienced consultant currently serving as a Senior Consultant at Circana, providing expertise to clients like Nestlé Purina, HARIBO, and Katjes in retail optimization and software training. Prior to this role, Katja worked as a Project Manager for Wäscherei & Reinigung TipTop, focusing on digital transformation and customer relationship management, as well as at Advango GmbH, where responsibilities included fundraising network development and marketing strategy implementation. Academic background includes a Master of Arts in Management & Entrepreneurship from Leuphana Universität Lüneburg and a Bachelor of Arts in International Business and Management from Fachhochschule Osnabrück, complemented by international marketing experience at Beiersdorf and Volkswagen AG.