Smitha Nalawadi

Smitha Nalawadi is a seasoned marketing professional with extensive experience in digital marketing and credit card acquisition strategies. Currently serving as Senior Vice President and Credit Marketing Group Manager at Citi since November 2017, Smitha leads a marketing team focused on both acquisition and retention for major retail portfolios within Citi’s Personal Banking & Wealth Management sector. Prior experience includes roles such as Vice President and Senior Program Manager at Mercola.com, Digital Marketing Manager with a focus on comprehensive digital strategies, and Marketing Manager at Sears Holdings Corporation, where Smitha provided strategic marketing consulting. Additional roles at TicketsNow.com, Discover Financial Services, and Fidelity Investments further highlight a strong background in marketing analytics, program management, and e-commerce. Smitha holds an MBA in Marketing from Wayne State University and a Bachelor’s degree in Economics from the University of Toronto.