Víctor Hugo Cid Padilla

Víctor Hugo Cid Padilla is a Marketing & Customer Experience Manager at Citrofrut since May 2022, with a strong focus on customer intelligence, brand development, marketing plan design and execution, and customer relationship management. Prior experience includes roles at GM Financial as a Customer Service Supervisor and Marketing Manager, where responsibilities encompassed regulatory channel management, loyalty programs, and internal communication. Earlier career experience includes strategic planning and continuous improvement roles at Grupo Fransun and marketing coordination at Grupo Velas. Víctor holds a Bachelor's degree in Marketing from Tecnológico de Monterrey and an MBA from Universidad Francisco de Vitoria, along with additional studies at Universidad de Cádiz.