Catherine Cuellar

Catherine Cuellar serves as the Tourism, Conventions and Events Project and Engagement Administrator for the City of Dallas, leading collaborative partnerships on significant projects like the Kay Bailey Hutchison Convention Center Master Plan and the Dallas semifinals for FIFA World Cup 2026. Cuellar developed and launched a paid Tourism & Hospitality Internship Program, providing experiential learning opportunities in partnership with local organizations. Previous roles include Director of Communications, Outreach & Marketing for the City of Dallas, where Cuellar expanded departmental staff and managed a substantial budget. Additional experience encompasses advisory roles with the Dallas Mavericks, consulting at Grant Thornton LLP, and leadership positions at various organizations, such as Luscinia Health and Communities Foundation of Texas, where Cuellar drove strategic initiatives and enhanced community engagement. Cuellar's educational background includes a B.A. in English from Rhodes College.