The Content Production Team at WOIO is responsible for creating, editing, and producing high-quality video content for both news and entertainment programming. This includes producing engaging segments for primetime shows, live newscasts, and special events such as the "March Madness" Basketball Tournament and "The Masters" golf event. The team comprises diverse roles like news producers, videographers, digital content producers, and creative services producers, all of whom work collaboratively to maintain and boost ratings, ensuring compelling content delivery for the audience.