Santiago Ceballos

Santiago Ceballos currently serves as the Head of Marketing at Clivi Health, where responsibilities include significantly reducing Customer Acquisition Cost and enhancing organic traffic and lead generation. Previously, as the Performance Marketing Manager at Ben & Frank, Santiago managed performance marketing across multiple brands and countries, optimized media budgets, and implemented A/B testing strategies. At Bepensa, Santiago held various roles, including Product & Analytics Manager, where automation and data analytics were key focuses, as well as Head of Ecommerce, developing a last mile delivery app. Early career experience includes working as a Market Research Analyst at Nielsen, analyzing data to discover business opportunities. Santiago holds a Master's degree in Marketing from Instituto Tecnológico Autónomo de México, a Bachelor's degree in Biotechnology from Tecnológico de Monterrey, and additional certifications in Digital Marketing Strategies and Data Analysis.