Karina Shiam is a seasoned content strategist with extensive experience in developing and executing content strategies across various digital platforms. Currently serving as a Senior Content Strategist at Clozette Group since December 2015, Karina focuses on aligning content strategies with brand and agency objectives, planning campaign budgets, and creating tactical campaigns. Previous roles include Junior Digital Strategist at Juara Idea Agency, where Karina contributed to creative campaign strategies and social media management, and Content Manager & Creative Strategy at Juara Agency, where responsibilities included digital strategy development and content management. Early career positions involved content creation and social media oversight, showcasing a strong foundation in communication and digital marketing. Karina holds a diploma in communication from IPB University, earned between 2010 and 2013.